A campaign from the Hoogstraten Group promotes the year-round availability of Belgian strawberries in the UK.
In the campaign, Hoogstraten showcases its premium fresh fruit, supplied directly from Belgium year-round and available all year.
Continuous advertising will be seen in trade publications and media titles during 2021’s promotional campaign. Hoogstraten’s campaign will emphasize quality, flavor, and sustainability.
Once the British strawberry season ends in August, the UK is one of the cooperative’s busiest export markets until the run-up to Christmas.
Two thirds of Hoogstraten’s strawberries are exported to the UK and other European countries each year.
“We anticipate starting to supply the UK market with increasing volumes towards the end of September and are already now seeing a strong demand and more requests than in a normal year, which indicates a strong demand from the UK as the British strawberry season comes to an end,” Hoogstraten’s business development manager, Synnove Johansson, agreed with this statement.
Accordingly, assuming ideal weather conditions prevail, the cooperative expects to have a similar season to last year, if not slightly better.
A wet summer and average temperatures recently have resulted in good plant growth for next year’s strawberry crop, according to the cooperative.
“In the coming months, our fruit quality is expected to remain excellent,” Johansson continued. “The temperatures have been good for fruit setting, indicating a good spread of the crop that will ensure a steady supply for the coming months.”
“At this stage, all indications are that we expect our usual excellent quality – the only thing we need now is some more sunshine for the strawberries to grow and ripen, and for the sugars to develop fully.”
