Images source : Xianfeng Fruit
In recent time, ClemenGold mandarins, a premium citrus fruit that comes from South Africa, is among the most sought-after items in Xianfeng fruit‘s chain stores across China.
To increase awareness of the market and the consumption of the fruit Xianfeng launched an in-store, free tasting campaign that will make the freshness and sweetness of ClemenGold mandarins accessible to more Chinese customers.
It isn’t the first time Xianfeng has been dealing in ClemenGold mandarins. A solid reputation built up through previous years and reduced prices this year has helped the fruit achieve the highest repeat purchase rate in this season.
ClemenGold is a trademark registered for carefully selected Nadorcott Mandarins that meet various quality standards. Mandarins offered through this label are seeds-free easy peelers that have an incredibly juicy texture and a rich flavor. The delicate balance of flavor between sweet and tart is believed to be suitable for everyone. So far, the brand has already reported to have achieved extremely high quality standards, digitalization, as well as the development of scale for its production in commercial markets. These advantages have provided a solid basis for the growing popularity of ClemenGold Mandarins in China.
In contrast, summer is the season of pause for China’s national citrus-based products, despite the fact that China itself is a major player in international citrus industry. To bridge the supply gap with a suitable fruit, Xianfeng has entered into an extended partnership together with Core Fruit, the exclusive exporter of ClemenGold mandarins.
The company was founded 24 years ago. Xianfeng has grown to become one of the top retailers of fresh fruits, with an extensive chain system. The company has 23 logistics centers for cold chain that cover a total of 370,000 square meters as well as over two thousand chain stores in China.
Due to the ongoing and extensive promotions carried out by retailers like Xianfeng, China has emerged as one of the most important international markets for ClemenGold Mandarins. An official from Xianfeng informed Produce Report that this year’s promotional campaigns for ClemenGold will be spread starting from East China to the southern and western regions in the nation, providing a broad platform that will allow the company to increase its standing.
Source : guojiguoshu
