Polish producers also encountered difficulties at the beginning of the current apple season. Apple production is high, demand is sluggish, and prices are very low, which causes concern about the future of this industry. We need to make drastic changes to the fruit sector. The journal “Sadivnistvo” explains why this happened with reference to sadyogrody.pl.
There has been a decline in apple consumption in Poland for many years. Additionally, Poland is the leading producer of apples in Europe. There is no large-scale marketing campaign to convince consumers that apples should be consumed daily, which is responsible for this situation.
Apples should be sold in attractive packages rather than in bulk from boxes, according to experts. As a matter of fact, fruits packaged in appealing and attractive fashion are more likely to be purchased. For instance, in March this year, the Italian government created a brand of apples for children.
Fruit consumption is not increased by low prices. Gala Must apples, for instance, cost 0.99 PLN / kg ($ 0.25). Poles say fruit markets need to be transformed.
