US: Increase in Chilean cherry imports expected this season

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The Chilean government expects cherry exports to the U.S. to grow by around 13,000 tons (MT) in 2021-22, as well as a longer harvest season.

According to the Chilean Fresh Fruit Association (CFFA), the U.S. export season will run for the first time over 12 weeks, from November through February. 

In the coming years, Chile is expected to remain the world’s largest cherry exporter. CFFA officials stated that although China has been the primary market for Chilean cherries, the industry is working hard to develop other markets, including the United States.

“Diversification and development of markets is crucial for our industry. Chile views the U.S. as a market with enormous potential, and we are committed to investing in its expansion,” Cristián Tagle, Chairman of the Cherry Committee, said.

The Committee will fund an expanded marketing program to support the increased market volume, including numerous consumer and retail components encouraging consumers to “Cherish the Moment”. Promotions will commence in December and continue through February, with new merchandising material promoting different ways to enjoy Chilean cherries. 

Managing director of the Chilean Fresh Fruit Association (CFFA), Karen Brux, said: “Chilean cherries are a delicious addition to just about anything.  Whether shared with family over the holidays, used in a special dessert for Valentine’s Day, given as a gift for Chinese New Year, or just eaten on the sofa while watching TV…there are so many ways to “Cherrish the Moment” with Chilean cherries.” 

CFFA merchandisers work with retailers across the country to showcase cherries both in-store and online. The use of social media and e-commerce will provide an additional boost to awareness and shopper demand.

Cherry shipments will start departing Chile in early November and continue until early February.