As it looks to ramp up avocado shipments, the Colombian Hass avocado association Corpohass arranged the first ever national roundtable event for the country’s exporters.
Over 85 per cent of the country’s export volume is generated by 27 companies that participated in the recent event.
In their discussion, they discussed Colombian Hass avocados’ continued consolidation on the international market.
CoropHass also introduced its Mega Pais 2025 initiative at the event, a scheme intended to boost the association’s foreign exchange earnings to the US $ 400 million.
Mega Pais 2025 outlines a number of strategies including quality improvements, education and training programs for all actors in the value chain, real-time information systems providing solid data to the industry, and participation in international promotional programs.
In order to monitor progress on these strategies, an eight-member commission was established.
Colombia’s avocado exports recorded a 47 per cent increase year-over-year in August to 65,783 metric tons (mt) valued at $150 million. Currently, the fruit is exported to 30 destinations worldwide.
